recall research

recall research
рекл. исследование запоминаемости (метод оценки эффективности рекламы путем проверки способности респондентов вспомнить эту рекламу или любые ее элементы)
See:
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анализ возврата продукции

Англо-русский экономический словарь.

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  • recall — re‧call [rɪˈkɔːl ǁ ˈkɒːl] verb [transitive] 1. COMMERCE if a company recalls one of its products, it asks customers to return it because there may be something wrong with it: • The company was forced to recall one range of cereals after several… …   Financial and business terms

  • Recall (company) — Recall is one of the world’s largest information management companies. Established in 1977, Recall is a subsidiary of Brambles Limited ASX:BXB an Australian industrial conglomerate. Recall headquarter is located in Norcross (Atlanta),… …   Wikipedia

  • Recall (memory) — Recollection redirects here. For other uses, see Recollection (disambiguation). Recall in memory refers to the retrieval of events or information from the past. Along with encoding and storage, it is one of the three core processes of memory.… …   Wikipedia

  • Recall Corporation — Infobox Company company name = Recall Corporation company company type = Information Management foundation = 1977 location city = Norcross, GA location country = USA key people = Elton Potts, COO Aden Alison, CFO num employees = 4500 industry =… …   Wikipedia

  • recall test — / ri:kɔ:l test/ noun in advertising, a research test that checks how well someone can remember an advertisement ● A disappointing number of respondents in the recall test failed to remember the advertisement …   Marketing dictionary in english

  • recall test — A test used in marketing research to ascertain how much consumers can remember about an advertisement. Spontaneous tests reveal which advertisements a respondent can remember without guidance or assistance. Prompted (or aided) tests indicate… …   Big dictionary of business and management

  • Venezuelan recall referendum, 2004 — The Venezuelan recall referendum of 15 August 2004 was a referendum to determine whether Hugo Chávez, the current President of Venezuela, should be recalled from office. The result of the referendum was to not recall Chávez.The recall referendum… …   Wikipedia

  • Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… …   Wikipedia

  • Product recall — For The Office episode, see Product Recall. A product recall is a request to return to the maker a batch or an entire production run of a product, usually due to the discovery of safety issues. The recall is an effort to limit liability for… …   Wikipedia

  • Opposition research — For the West Wing episode, see Opposition Research. Part of the Politics series Political campaigning …   Wikipedia

  • Reincarnation research — is a field of inquiry that records and analyzes the discourse of people who claim to have had past lives. The field is roughly divided into two components: researchers and therapists. University of Virginia researchers Professor Ian Stevenson and …   Wikipedia


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